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If you’re already getting a ton of targeted traffic from Pinterest then you needn’t waste your time reading on…

…but, if Pinterest is something you’ve largely overlooked, or given up on, then I recommend you continue reading.

Some food for thought:

  • As of September 2018, Pinterest has 250 million active users.
  • Approximately half these users are from the United States.
  • There are more than 175 billion pins on Pinterest and this number keeps on growing.
  • These pins are pinned to more than a staggering 3 billion boards.
  • Every day 2 million shopping pins are save to people’s boards.
  • According to CNBC Pinterest has generated $1 billion in advertising revenue, giving it a market value upwards of $15 billion (it’s looking to go public by the middle of 2019).

Who uses Pinterest?

  • Apparently, 81% of Pinterest users are female.
  • Men are starting to jump on the bandwagon with 40% of new sign-ups being male.
  • As many as 40% of “Pinners” have an annual household income of $100,000 or more.
  • 87% of users claim to have bought a product as a result of seeing it on Pinterest.
  • Pinterest is accessed via a mobile device by 80% of its users.

Is Pinterest for me?

If you’re involved in any popular niche and you have a website/blog, then Pinterest is definitely worth considering as a traffic source.

Using the search term “blogging tips” returned thousands of results, here’s a screenshot:


The search for “social media marketing tips” yielded the following:

I hope you can see by now that Pinterest is certainly worth considering as a vehicle for driving traffic to your blog, website or any other “online real estate”.


I’ll be writing more posts about how to use Pinterest to get traffic to your site. Come back soon so you don’t miss out or connect with me and receive regular updates.

If you have any questions, tips or success stories you’d like to share then please leave them in the comments section below.

Statistics courtesy of Omnicore.

Update:

I’ve just discovered this Pinterest info-graphic that might be of interest.

Pinterest User Stats

(Image courtesy of CaffeinatedBlogger.com)


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